For the past five years the Institut de Cultura de Barcelona (ICUB, Culture Institute of Barcelona) has conducted a survey of visitors to the city’s museums with the purpose of discovering the profile of people drawn to these facilities.

In the 2015 survey, three additional museums were included whereas surveys of the Picasso Museum were temporarily suspended. In all, thirteen of the city’s museum facilities participated.

The overall results of the survey indicate:

PLACE OF ORIGIN:

• The vast majority of visitors to Barcelona’s museums live abroad, especially in European countries, while only 17% are Barcelona residents.
  • Fundació Joan Miró, Montjuïc Castle and the MUHBA in Plaça del Rei are the facilities that attract the highest proportion of foreign visitors.
  • Museu Blau and Museu del Disseny are the museums with the highest proportion of visitors from Barcelona.
  • The CCCB and Born CCM are the museums with the highest number of visitors from other parts of Catalonia.

LOYALTY:

• Over 80% of people are first-time visitors (except at the CCCB where 50% of people have visited on a previous occasion).
• Among visitors who are either from Barcelona or other parts of Catalonia, 41% have visited more than once.

 SOURCES OF INFORMATION:

• Given that the vast majority of visitors are from abroad, it is clear that tourist information sources are largely responsible for the promotion of the city’s museums.
• By contrast, communication media, advertising, personal recommendations and prior visits to a museum are the sources most frequently cited by visitors from Barcelona or other parts of Catalonia.

The full report with the results of the 2015 survey is available for consultation (only available in Catalan).

A Grec Festival survey to analyse such aspects as the rating spectators give the Festival or the degree of audience loyalty.

This is the 9th edition of a study that began in 1989 and has gradually incorporated new objectives over time. The last three editions (2007, 2011 and 2015) are the most comparable and the most suitable for an analysis of the evolution of results.

According to the overall results of the survey:

ASSESSMENT:

The average rating for the Festival as a whole is 7.7.

Aspects that achieve the highest rating are:

• 4: venues where shows are held
• 3: show just seen

Aspects that achieve the lowest rating are:

• 5: discounts
• 4: Festival ticket prices

All aspects that have been assessed have received a higher rating than previous editions.

LOYALTY:

On average, spectators intend to attend 3.4 shows during the Festival.

63% of spectators went to the 2014 Grec (nearly 2 out of 3).

56.6% say they attend the Festival every year.

• Dance audiences are the most loyal: 7% say they attend every year.

21% of audiences are new (it is their first time at the Festival).

• Concerts and family shows draw most new audiences (27%).

CULTURAL HABITS OF AUDIENCES:

95% of Festival audiences have gone at least once during the year to a theatre, dance or music show.

• 5% four times a year or more
• 5% two or three times
• 5% once a year

PROFILE OF AUDIENCES:

• 70% are university-educated
• Average age is 5 years
• 59% of audiences are women

See the full report detailing the results of the 2015 survey (document only available in Catalan).

More than 1.8 million people participated in La Mercè 2015, the most important city festival in Barcelona. People took to the streets to enjoy the 500 activities scheduled between 18th and 24th September at various venues in the city. There have been seven days of celebration with a program aimed at a diverse and heterogeneous audience of all ages.

You can see the participation data for La Mercè 2015 in the attached document (in Catalan).

La Mercè 2015: participation report

Three days before the closing of the festival, the Barcelona summer festival 2015 (Grec Festival de Barcelona) shows a positive balance. It reaches 141,000 spectators and 76,000 tickets sold (9,000 more than last year). The festival occupancy rate has risen to 71%.

You can see the provisional data on the Festival in the attached document (in Catalan).

Barcelona summer festival Grec 2015. Provisional data

As of 2011 the Institut de Cultura (Culture Institute of Barcelona) of Barcelona City Council has carried out a yearly survey on the visitors to the city’s museums in order to gain an insight into the profile of visitors to these facilities.

In 2014, eleven museums took part in the survey and the subsequent analysis of the data has provided us with a visitor profile that is very similar to that of previous years.

• Three of every four visitors to Barcelona’s museums are from abroad, mainly from European countries, whilst one in ten visitors is a resident in the city of Barcelona. The museums that receive most visitors, namely the Picasso Museum, Montjuïc Castle and the Miró Foundation, are also those with the largest proportion of foreign visitors. The only museums to receive mostly Catalan visitors are El Born Centre Cultural, the Centre de Cultura Contemporànea de Barcelona (Barcelona Contemporary Culture Centre – CCCB) and the Museu Blau science museum.
• Overall, among all the museums under analysis, there are more women visitors than men, although this is not the case for all facilities.
• Over 80% are visiting the museum for the first time, although among visitors who live in the Catalan capital and those who are visiting the CCCB, this percentage is just under 50%.
• A third of visitors are accompanied by their partner, whilst a quarter are accompanied by friends.
• Overall, visitors purchase 2.3 tickets, a figure that for the Museu Blau and El Born Centre Cultural is 3.0, or just under, as these facilities receive more family visitors, as is the case with the Museu de la Música (Music Museum).
• Given that most visitors are from abroad, tourist information points serve as the main promoters of the city’s museums. However, Catalan visitors most frequently quote the media, advertising, word of mouth and having visited the museum before as their source of information.

More information

Document in Catalan